Back to portfolio
Royal Aetherial
Overview
Royal Aetherial makes board games meant to live on the table, not in a cupboard — starting with Aetherial Classic Checkers: a gold mirror board and solid metal pieces. The site treats the product the way the brand does: one flowing editorial story, oversized serif type, and the box itself as the hero.
What we built
- A single-page product story — “gentle strategy, kept on the table”
- Packaging-led art direction with the product photographed like an object of desire
- Editorial typography system built around oversized serifs and roman numerals
- A clean shop-now path for a single-product launch
Outcome
A product page with the same finish as the product — premium, calm and collectible, built to launch a brand rather than just sell a box.
