ASICS UAE
Two years of consistent campaign coverage for a global sportswear brand.
Overview
For a global brand, consistency matters as much as creativity. ASICS regularly introduces new campaigns, product stories and retail activations across its UAE locations.
For the past two years, Dibolky has worked directly with ASICS UAE as a recurring media production partner, supporting monthly campaign coverage across stores and retail environments.
The role is straightforward: understand the brief, coordinate the production, capture the campaign accurately, deliver quickly — and repeat that consistently.
Monthly
Campaign brief
New product and retail campaign requirements are aligned with the ASICS team.
Production day
Multi-location coverage
Stores, mall environments and selected partners are captured efficiently.
Next day
Fast delivery
Campaign-ready photography and social-first video assets are delivered.
01The Assignment
Turning monthly retail campaigns into usable media assets.
ASICS operates with established global and regional brand standards. Our responsibility is not to redefine those campaigns. It is to execute them properly in the UAE.
Each assignment begins with a campaign brief from the ASICS team. Dibolky coordinates production across relevant stores, retail locations and mall environments, capturing photography and video while maintaining visual consistency.
Over the relationship, we have supported approximately 20–24 recurring campaign assignments, with shoots taking place on a monthly basis.
02What We Deliver
Consistent coverage across every format.
Every campaign requires a flexible, usable set of assets for the ASICS team — built around the campaign brief, the retail environment and the needs of digital channels.
Campaign photography
New campaign displays, products and retail executions captured with clarity.
Campaign videography
Video coverage prepared for digital and social use.
Store coverage
Campaign implementation documented across ASICS retail locations.
Multi-location production
Several stores and malls coordinated within the same production schedule.
Partner retail coverage
ASICS products and displays captured in selected third-party retail partners.
Social-first assets
Vertical videos, reels and campaign content prepared for digital platforms.
Campaign Coverage
Retail moments, captured in motion.
A selection of the monthly ASICS UAE campaign coverage produced for digital and social channels.
03The Operational Challenge
The camera is only one part of the job.
Retail production inside major UAE malls comes with its own operational complexity. Access must be coordinated, store teams aligned, and mall requirements and permissions followed — all without disrupting normal retail operations.
Over two years of recurring assignments, Dibolky has developed a reliable workflow for handling these requirements across premium retail environments.
This includes coordinating with ASICS teams, store management and mall stakeholders before production begins. The result is a smoother shoot and fewer operational delays.
04Multi-Store Execution
One campaign. Multiple locations. Consistent output.
ASICS campaigns often need to be documented across several retail locations. Dibolky has covered more than six dedicated ASICS locations, along with additional third-party stores carrying ASICS products.
Locations have included major retail environments across Dubai and Abu Dhabi, including flagship mall destinations such as Dubai Mall and Dubai Marina-area locations.
Across every location, the priority remains the same: maintain campaign language while adapting to different store layouts, lighting conditions and retail environments.
05Fast Turnaround
Campaign content has a short shelf life.
Retail campaigns move quickly. New displays arrive, new products launch, and the next campaign follows.
Our standard workflow is built around fast post-production, with campaign assets typically delivered from the next day following production.
This allows the ASICS team to move quickly while campaigns are still active and relevant.
06Why the Relationship Continues
Reliability becomes part of the service.
A two-year recurring relationship is built through more than individual shoots. It requires consistency, responsiveness, accountability, understanding the brief, respecting brand standards, managing locations professionally and delivering when expected.
For Dibolky, the ASICS relationship represents something simple but important: being the production partner a brand can call again next month without having to rebuild the workflow from the beginning.
The proof is the continuity. A global brand continues to trust Dibolky with its recurring UAE media requirements.
What the brand carries forward
- Approximately 20–24 campaign assignments supported
- Coverage across multiple UAE retail locations
- An active, ongoing production partnership