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HAPUS

Turning a complex industrial supplier into a clear, credible digital platform.

Industry

Automotive & Industrial Solutions

Market

UAE

Delivery

Approximately 1 Month

Brand DirectionUX/UI DesignFront-End DevelopmentBack-End DevelopmentRFQ FlowSEO SetupAnalyticsHosting & Deployment
HAPUS logo

Overview

HAPUS operates across automotive and industrial solutions, representing a broad range of products, services and global brands. Before Dibolky came in, the business lacked a digital platform that reflected its scale and credibility. Its structure was unclear, product presentation was weak and there was no proper RFQ flow.

Dibolky was brought in to build the digital presence from the ground up: a modern corporate platform that organizes a technically complex business, presents its brand portfolio clearly and makes enquiries easier.

The project began in WordPress, but the client was not satisfied with the experience or direction. Based on the requirements, we rebuilt the platform using Next.js and delivered it in approximately one month.

  1. 01

    Define the structure

    Map solution categories, partner brands and business information into a clear hierarchy.

  2. 02

    Rebuild the experience

    Move from the initial WordPress direction to a custom Next.js platform.

  3. ≈ 1 month

    Launch the platform

    Deliver the website, RFQ flow, SEO and analytics foundations.

01The Challenge

A complex business without a clear digital structure.

HAPUS operates across multiple solution categories and represents a wide portfolio of international brands. The website needed to communicate a large amount of technical information without overwhelming B2B buyers.

At the same time, it had to strengthen corporate credibility and support real enquiries. The existing experience lacked a clear hierarchy, strong product presentation, structured RFQ process and consistent customer journey.

02Design & Information Architecture

Complex offering. Clearer experience.

We shaped a modern, technically credible visual direction around corporate clarity, strong product presentation and easy navigation.

The content—largely provided by the client—was organized so users could move between solution categories, product areas, global partner brands, corporate information, service capabilities, contact options and RFQ requests. The goal was not to simplify HAPUS’ business, but to make it easier to understand online.

01

Corporate clarity

Present HAPUS as a capable supplier for enterprise and B2B buyers.

02

Solution hierarchy

Make a broad set of services and product areas easier to navigate.

03

Partner credibility

Give international brands and manufacturers a clear place in the experience.

04

Responsive usability

Keep information and contact paths practical across mobile and desktop.

03Technical Foundation

From WordPress to Next.js.

The project initially moved toward WordPress, but the client was not satisfied with the experience or direction. We rebuilt the platform with Next.js to provide a more controlled front end with stronger performance, scalability and flexibility.

The delivered foundation combines custom responsive UI, structured service pages, RFQ functionality, WhatsApp integration, SEO setup, analytics, hosting and deployment.

04Global Brand Presentation

Strengthening supplier credibility.

HAPUS works with established international brands. The new platform positions the company as a credible partner capable of delivering solutions from recognized global manufacturers—not simply as a general supplier.

A clearer presentation of partner brands supports trust with corporate buyers, workshops and industrial customers.

05RFQ & Lead Flow

Making the next step easier.

The structured enquiry flow helps users move from learning about a solution to contacting the company through RFQ forms, email or WhatsApp.

By reducing friction between product discovery and sales enquiry, the platform gives interested customers a clear way to act.

If someone is interested, make it easy to act.

06The Development Challenge

The hardest part was not the code.

The main challenge was content collection and coordination. With many products, services and brands involved, the project depended on receiving complete and accurate technical information from the client.

Dibolky continued building the platform structure alongside that coordination and delivered the full website within approximately one month.

Website Walkthrough

A closer look at the HAPUS platform.

A walkthrough of the corporate website and its solution and enquiry experience.

07The Outcome

A stronger digital foundation for a complex B2B business.

The new HAPUS platform delivers stronger corporate credibility, clearer service communication, better presentation of global brands, improved mobile usability and an easier RFQ and enquiry flow.

With a stronger SEO foundation and a clearer structure for technical content, HAPUS has a scalable digital presence that better reflects the scale and capability of the business.

Complex business. Clearer experience. Stronger credibility.

Building a complex B2B platform?

Make your offering easier to understand.

Dibolky helps industrial, automotive and technical businesses connect UX, development, SEO and enquiry systems in one clear digital experience.