Levitate
Launching premium planner campaigns across consecutive years.
Overview
Levitate is an Emirati-owned lifestyle brand focused on premium planners and agendas.
Dibolky first partnered with the brand for its 2026 planner and agenda collection, helping build the campaign strategy, creative system, website experience and performance marketing structure around a highly seasonal product launch.
The relationship continued into the 2027 collection, where Levitate again appointed Dibolky for creative direction and video production — carrying the campaign language forward while giving the new product cycle its own visual energy.
October 2025
2026 launch planning
Campaign strategy, creative system and launch journey are set before demand peaks.
2026 collection
Seasonal campaign launch
Production, website experience and paid acquisition work toward one commercial window.
2027 collection
Creative evolution
The partnership continues through concepts and product-focused video production.
01The Launch Window
Seasonal products have one valuable moment to sell.
Planners and agendas are not products that can wait indefinitely for demand to appear. Their strongest commercial window is tightly linked to the beginning of a new year.
That meant the campaign needed to be planned before attention peaked, with a clear launch system that made the collection feel desirable and made it easy for customers to buy.
02The 2026 Launch System
One collection. One coordinated launch.
For the 2026 planner and agenda collection, Dibolky built a connected launch system rather than a collection of individual advertisements.
Campaign strategy, creative direction, website optimization, landing-page optimization, influencer production, event coverage and paid acquisition were aligned around the same commercial objective: sell the collection within its most valuable window.
Plan ahead
Set the campaign structure before the seasonal demand window arrives.
Make it desirable
Use a premium visual world to turn a functional product into something people want to own.
Make purchase simple
Connect creative attention to a clearer, more effective website and landing-page journey.
03Creative Direction
Product storytelling built around real planning moments.
The creative direction treated the planner as part of a customer’s everyday rhythm — work, study, home and the start of a new season — rather than as a static stationery item.
This gave Levitate a consistent product-focused content language across campaign films, social assets, influencer production and event coverage.
04Website & Conversion
The campaign did not stop at the click.
For a seasonal e-commerce launch, attention only matters if it can become a purchase during the right window.
Website and landing-page optimization supported the campaign by making the collection easier to understand, easier to navigate and more ready to convert the demand created by the creative work and paid acquisition.
A focused seasonal journey
- Stage 01
Discover
Campaign and influencer content introduce the new collection before demand peaks.
- Stage 02
Desire
Product-focused creative makes the planner feel premium, personal and timely.
- Stage 03
Consider
A clearer website and landing-page experience helps customers choose.
- Stage 04
Purchase
Performance marketing concentrates demand within the launch window.
Website Optimization
A launch-ready website experience.
The collection landing journey was refined to make product discovery and purchase clearer during the campaign’s most valuable sales window.
Campaign Production
The 2026 collection, in motion.
A selection of product-focused films created for Levitate’s seasonal planner campaign.
09From 2026 to 2027
Building continuity across seasonal launches.
The 2026 campaign was built as a complete launch system, combining strategy, creative production, website optimization and paid acquisition.
For the 2027 collection, the scope shifted to creative direction, campaign concepts, video production and product-focused visual content. Performance marketing was not part of the 2027 scope.
The continued collaboration demonstrates that the creative direction developed during the previous campaign remained valuable to the brand and could be carried forward into the next seasonal launch.
10The Outcome
An ongoing creative partnership, not a one-off campaign.
Levitate’s 2026 campaign became a coordinated seasonal launch rather than a collection of individual advertisements. Dibolky connected strategy, production, website optimization, influencer content, event coverage and paid acquisition around one commercial objective: sell the collection within its most valuable window.
The relationship then continued into the 2027 campaign cycle, with Dibolky again supporting the brand through creative direction and video production.
Launch early. Present better. Learn. Evolve.
What the brand carries forward
- A proven seasonal campaign language
- A stronger product and website launch experience
- Creative continuity across consecutive collections